Promotional Products London | Fully Promoted

Feb 22 min read

Promotional Products in London By Fully Promoted

Promotional Products Are a Cost-Effective Form of Advertising

What are promotional products? Known by various names such as swag or giveaways, they are items intended to supply businesses with effectual advertising tools featuring logos or messages. Their widespread popularity is undeniable - everyone enjoys receiving complimentary items. According to a recent study, the average household owns 30 promotional products, and 85% of people remember the advertiser. Pause on that thought for a moment: 85% of people who receive a promotional product actively remember the name and logo of the advertising imprinted on the item.

DO YOU THINK MASS MEDIA CAN RETURN THAT TYPE OF MARKETING ROI?

Indeed, individuals are 2.5 times more inclined to think and feel positively about promotional products over internet advertising. The bottom line: Incorporating promotional products into the marketing plan for your business works.

Visit Our Page

How to Use Promotional Products

Choosing promotional products to advertise is a worthwhile investment, and the most straightforward approach to seeing results is to take every opportunity available to put them in the hands of your customers.

Charity races, pep rallies, sales conferences, trade shows, wellness programs, grand openings! You name the event, and there’s a promo item for it. Promotional products are also used to brand businesses of all types: hospitals, corporations, gyms, hotels, car dealerships, nonprofits, schools and colleges, insurance companies, banks, and real estate agencies – pretty much any company can use a promo product to build their brand and connect with a specific target audience.

When choosing what type of product is the best to promote your business, consider your audience. For example, millennials use products they relate to, like electronic accessories and trendy apparel. If you are giving away embroidered polos to a group of women, spend extra time choosing the design, style, and fit. With so many options available, choosing the perfect promo item will ensure your audience wants to keep it. Selecting outerwear increases the chances of the product getting seen. And products such as outerwear, umbrellas, and T-shirts typically stick around for 14-16 months.

With a vast array of promotional products available, our expert guidance is crucial in selecting the perfect fit for your business or event. Visit your local Fully Promoted, where our team specialises in tailored solutions. Share your goals with us, and we'll expertly match you with the ideal promotional product to meet your needs.